GUTS
Touring 2026
(DARWIN · AUS · 2026)
(CREATIVE DIRECTION)
GUTS Touring is a live music tour celebrating Australian music, championing local talent and showcasing diverse voices. In collaboration with Bush Music Fund, the tour supports First Nations musicians from remote communities, creating opportunities for greater exposure, industry connections and artistic development.
We were responsible for developing the tour’s visual identity and promotional assets for 2026, including branded merchandise, social media content and marketing collateral. The design approach focused on creating a bold, energetic and recognisable identity that reflects the spirit of live music, builds excitement around the tour and brings together a diverse lineup of Australian artists.
Illustrations: Clare Jongmin
Spanning 10 shows across the Northern Territory, GUTS Touring brings live music to remote communities through a travelling, solar-powered setup.
Up the Guts.
Photography © sam brumby
Moving from location to location, the tour operates on collaboration, resourcefulness and a shared passion for music, celebrating local talent and connecting diverse voices across regional Australia.
The Brand
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CMYK 12 / 20 / 94 / 2
HEX #6A2238
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CMYK 12 / 20 / 94 / 2
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GEIST
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Bebas Neue
HEX #92A6C3
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The GUTS Touring visual identity embraces a bold, gritty aesthetic inspired by the raw energy of live music and the Australian outback. Distressed typography, vibrant orange and yellow tones, and expressive illustrations create a distinctive, high-impact visual language. The playful, unconventional approach captures the tour’s grassroots spirit, celebrating creativity, community and Australian music.
PRIMARY LOGO
