Store
Sessions
(MELBOURNE · AUS · 2025)
(BRANDING)
Store Sessions is HoMie's live music series, transforming its Fitzroy flagship into an intimate performance space where artists and community come together. The launch identity for the inaugural three sessions was developed across digital, print and a full in-store activation, creating a flexible visual system that captured the energy of live performance.
The series debuted with an exclusive performance by Tash Sultana, supporting HoMie's mission to empower young people affected by homelessness and hardship.
Artists for impact.
Store Sessions aims to establish HoMie as a unique platform for artists to share their craft, connect with audiences and explore new creative opportunities.
Envisioned as a recurring initiative, the concept transforms the retail space into an intimate live music venue, welcoming talent from emerging local artists to internationally recognised names.
Photography: @melissacowanphotography
The Brand
HEX #E4C011
RGB 228 / 192 / 17
CMYK 12 / 20 / 94 / 2
HEX #E4C011
RGB 228 / 192 / 17
CMYK 12 / 20 / 94 / 2
HEX #E4C011
RGB 228 / 192 / 17
CMYK 12 / 20 / 94 / 2
HEX #E4C011
RGB 228 / 192 / 17
CMYK 12 / 20 / 94 / 2
AaBbCcDdEeFfGgHhIiJjKkLlMmNnOoPpQqRrSsTtUuVvWwXxYyZz0123456789!
HEX #E4C011
RGB 228 / 192 / 17
CMYK 12 / 20 / 94 / 2
HEX #E4C011
RGB 228 / 192 / 17
CMYK 12 / 20 / 94 / 2
HELVETICA NEUE
HEX #E4C011
RGB 228 / 192 / 17
CMYK 12 / 20 / 94 / 2
The Store Sessions identity draws inspiration from Fitzroy’s vibrant creative culture, reflecting HoMie’s commitment to community and social impact. A playful palette of warm neutrals and expressive colours celebrates the suburb’s artistic spirit, while positioning the store as more than a retail space: a creative hub where music, connection and community come together.
The Store Sessions identity draws inspiration from Fitzroy’s vibrant creative culture, reflecting HoMie’s commitment to community and social impact. A playful palette of warm neutrals and expressive colours celebrates the suburb’s artistic spirit, while positioning the store as more than a retail space: a creative hub where music, connection and community come together.
The Store Sessions identity was extended across a series of creative touchpoints, including social media assets, promotional posters and in-store decals, creating a cohesive visual experience across digital and physical spaces.
Drawing inspiration from the distinctive archways of HoMie’s Smith Street store in Fitzroy, the architectural detail became a recurring graphic element throughout the launch posters. The inaugural event was delivered in partnership with Minor Figures and Fresko, celebrating creativity, collaboration and local culture.
PRIMARY LOGO
SECONDARY LOGO
