Saint James
(MANHATTAN · NYC · 2025)
(POP-UP)
An immersive pop-up experience at Printemps New York, celebrating the timeless heritage of iconic French brand Saint James. Designed to introduce both brands to a new audience in the heart of Wall Street, the activation brought Saint James’ signature elegance into a contemporary retail setting. From concept development through to execution, we delivered a cohesive 360° brand experience that balanced French heritage with modern appeal, creating an engaging and memorable introduction to the New York market.
French craftmanship.
Rooted in French craftsmanship and maritime tradition, Saint James carries a rich heritage defined by quality, authenticity and timeless design.
Expanding into the American market presented an opportunity to introduce this legacy to a new audience, balancing the brand’s distinctly French identity with contemporary relevance and appeal in New York.
© SAINT JAMES USA
Inspired by the coastal heritage of Normandy, the pop-up brought Saint James’ iconic maritime identity to life through a contemporary retail experience. Rope-lined clothing displays referenced traditional nautical craftsmanship, while curved tables echoed the brand’s signature Breton stripes. A live ribbon performance further explored the movement and rhythm of these distinctive lines, bringing a dynamic element to the space. Guests were also invited to personalise their Saint James pieces with custom patches, creating an interactive experience that celebrated individuality and the brand’s enduring heritage.
